Who we are
Hi there! We’re Beauty Supply Warehouse—your trusted beauty destination since 1998, blending passion with a dash of playfulness. What started as a humble family dream has grown into a thriving community hub where everyone is welcome to explore, experiment, and embrace their unique glow.
Our Story: Built on Love, Fueled by Laughter
Founded by a husband-and-wife duo in a cozy San Francisco shop, we began with a simple goal: to create a better life for our family. Fast-forward 25+ years, and that dream has blossomed into four stores across the Bay Area (hello, Oakland and Richmond). Along the way, we’ve learned that beauty isn’t just about products—it’s about connection, confidence, and the joy of helping someone discover their spark.
Our Mission
To make beauty accessible, enjoyable, and empowering. We curate high-quality products (from cult favorites to hidden gems!) at prices that won’t make your wallet wince. Our team—armed with expertise and zero sales pressure—is here to guide you, whether you’re a minimalist, a maximalist, or just figuring it out.
Core Values
Kindness First: You’re not just a customer—you’re part of the family.
Inclusivity Rules: Beauty has no boundaries, and neither do we.
Joy Matters: Shopping should feel like a mini-celebration, not a chore.
Honesty Always: No flashy gimmicks, just real recommendations.
Grow Together: We’re always learning (and laughing) as we go!
Beyond the Shelf: Community & Care
Giving back is in our DNA. We donate products to local women’s shelters and team up with talented stylists to host free beauty workshops for teens, parents, and underserved groups. Because feeling beautiful shouldn’t depend on your budget.
Our Vision
We’re proud of our growth, but our true measure of success? The smiles we see when someone finds their perfect shade or leaves with a little extra pep in their step. As we expand, we’re committed to staying your go-to spot for inspiration, education, and a whole lot of heart.
Come See Us!
Whether you’re browsing online or popping into one of our stores, expect a warm welcome, zero judgment, and maybe a fun beauty tip (or three!). Let’s redefine beauty—one lipstick, one experiment, and one radiant customer at a time.
Beauty Supply Warehouse: Where confidence meets community, and every day is a good hair day.
